Genetec promotes and announces strategic new hire


Genetec is pleased to announce the promotion of Anthonie van der Ploeg to Regional Director for Benelux & Nordics and the addition of four new team members.

Anthonie van der Ploeg has successfully grown the Genetec sales pipeline year-on-year and played a pivotal role in securing major deployment projects with the likes of 247Kooi and Johan Cruijff Arena. With his industry knowledge and clear vision, he will be setting new benchmarks for the team.

“Anthonie is already a familiar face to our customers and partners in Benelux, where he has a proven track record of increasing our sales presence and awareness over the past seven years,” commented Francesco Serra, VP Sales, Europe at Genetec. “I know he’s a trusted advisor, who will bring a wealth of experience and success to the Nordics too which, with its openness to technological innovation, is one of our fastest growing regions.”

Anthonie will lead an enlarged team in Benelux, following the appointments of Wouter Bijnens as Channel Sales Engineer Benelux, Stefaan Maertens as a Sales Engineer Benelux, Roel Mulder as Regional Sales Manager Netherlands and Erwin Roobaert as Business Development Manager Benelux.

The enhanced coverage will ensure new and existing customers have access to the technology and expertise required to truly maximize investments in operations and security

Anthonie, van der Ploeg, Sales Director Benelux & Nordics commented, “Genetec is growing fast, and we are continuing to build out our team with quality experience and talent.

Wouter, Roel, Stefaan and Erwin are great additions with a proven track record in the security and tech industry. We look forward to welcoming them as we enter our next phase of growth”.


Media contact

Rebecca Morpeth Spayne,
Editor, Security Portfolio
Tel: +44 (0) 1622 823 920

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